When new CBD packaging products are introduced, the product presentation predominantly decides whether the potential customer buys the product or not. Impulse purchases are heavily dependent on the product packaging, as the packaging creates the first contact with the customer. The product itself often takes a back seat when it comes to first-time purchases. It is particularly important here that the advantages of the product become apparent quickly through the packaging. In the case of an already established product, the packaging is largely used for recognition. The sale is being pushed and is very rational. Special promotions such as the sale of a product can also be easily implemented through the packaging; an eye-catching design is important here.
The Packaging Design in Focus
A sophisticated Custom E-cigrette boxes packaging design appeals to the customer emotionally, optically, haptically, acoustically and occasionally also olfactory. Since the potential buyer perceives the product packaging with all of his senses, it is important to address him emotionally comprehensively in this way. The visual impression made by the packaging has an extremely large effect on the customer. It generates the first attention with him. A particularly important design element here is the color. Haptic impressions are also important. They come into play when the customer touches the product. Acoustics play a role in some products. For example, when the bag of CBD crackles or the cannabis candy box rattles, the customer associates sensations with the contents of the packaging. For most products like custom e-cigarette boxes, the fragrance of the packaging is comparatively subordinate. Although it also influences the purchase decision, it is difficult to attach to the packaging. This design component can be found, for example, in the area of product testers in the drugstore.
Packaging as a Means of Communication
The manufacturer communicates with the customer via the packaging. He informs about himself and his products. Since the product information influences the customer’s purchase decision, it is important to find a good compromise between the variety of information and good readability.
Additional Benefits of the Packaging
In addition to the transport, protection and storage functions, the convenience function of CBD branding packaging is becoming increasingly important from the customer’s point of view. It should simplify the use of the product through easy opening, removal and reclosing. In summary, it can be said that the packaging plays a major role in the sales success of a product.